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Proven Ideas to Increase Your Restaurant Sales Without Resorting to Coupons

restaurants can increase sales with customer loyalty promotionsWhy do so many restaurants resort to using price coupons to drive traffic—sacrificing profits without increasing loyalty or differentiating themselves from their competition?

In the 26 years in the marketing and promotion business, I still cannot fathom why nearly every pizza restaurant in my town is offering money-saving coupons—Buy One, Get One Free, Free Breadsticks with Pizza, $2 off, $3 Off, $5 Off, etc. It isn’t just pizza restaurants guilty of this cash draining promotion. In my Valpak mailing I just received, there is a $2 off coupon for a Soup/Salad restaurant, $2.50 off a Mexican dinner from Sunday-Thursday, $2 off a dozen bagels, $3 off a dozen cupcakes and $1 off at a burger joint on my way home.

What is a hungry person supposed to do—gather all the coupons and see who is offering the best deal tonight?

Stop encouraging your customers to hold out for a lower price and start getting full-price for your food immediately by maximizing the customer value.

I know the economy is tight and people want to save money. However, actually, people want greater value, which does not necessarily mean lowest price. More bang for the buck will take you much further.

There are several ways to increase sales without cutting prices. The first is a Frequent Customer Program, or Loyalty Card Promotion. This does not have to be fancy or high tech—a simple hole punch will work. There are many companies that can provide a uniquely designed hole puncher. You can also initial and date the cards—though that is often going overboard.
Offer your customers something different than a free sub, free dessert, etc. Giving away something you will want to sell in the future has a negative effect on that discounted or free item, making it very difficult to command full price for it again.

Instead of free food, offer them a unique free gift—whether it be a limited edition T-Shirt that is designed for your restaurant by a local graphic artist, a set of imprinted beer mugs, a nice tote bag, duffel bag or messenger bag, an imprinted sports bottle, etc. – something that is lasting, has a high perceived value, and will not be easily copied. I have worked with many restaurateurs who have offered T-shirts that they have graphic artists design – and they “retire” the designs every month or so—making them collectibles – while they are advertising for your restaurant.

Another way to increase sales is through a free gift promotion. Offer a low-cost, high perceived value gift free with a dessert and soft drink — so that the extra profits from the dessert will offset the cost of the gift. For under $1.50, you can offer such custom imprinted gifts as a free music download card, a tote bag , a calendar during the holidays, sports bottles, ceramic coffee mug, imprinted pizza cutter, etc.

Some of the benefits of a gift with purchase promotion include:

1) Since nobody can buy cash at wholesale prices, buying merchandise at wholesale gives the appearance of a greater value. A $1.00 ceramic coffee mug with your logo and nice artwork on it – -may have a $2-$3 perceived value—which helps to stretch your budget.

2) Your program will be profitable as the dessert should pay for the cost of the gift and the large soft drink will be the added profit that you would not necessarily have gotten.
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Five Myths about Retail Loyalty Programs That Need to be Debunked

Frequency Marketing Programs

Many retail loyalty programs are similar. In fact, many customers hold loyalty cards from several retailers in the same business and use each card from time to time.  If that is the case, you will not maximize the success of your loyalty program.

The goal of any loyalty program should be threefold:

1) Retaining customers
2) Increasing sales to existing customers
3) Attracting new customers

There are several misconceptions about loyalty programs that need to be clarified.  I have listed five:

1. Programs Will Take Off and Spread Like Wildfire:

The best promotions are the ones that are marketed correctly.  For retail promotions, that means signage (inside the store, on the counters, on banners and pole signs, etc.), motivating store employees to introduce the program, mentioning the program in all areas of customer contact—including case register receipts, handouts at the store, all paid advertising, website, FaceBook page, emails, etc.  A frequent shopper program cannot be a stand alone program or it will not yield the results you desire.

2. Loyalty Programs Should be Offered Only to Existing Customers or to Select Clients:
Many retailers contain their programs only to existing clients – whether it be in credit card statements, invoices, and other communications. Although it is admirable, and sometimes beneficial, to have a “club-like” or “members-only” feel to a loyalty program, be inclusive of prospective clients will help generate a significant portion of your revenue stream.  With a detailed study it is found out that there are many good and prospective customers outside your realm. It is advised to conceptualize your store in such a way that it attracts new customers.

3. Offering a Loyalty Program Will  Automatically Increase Sales:
Although incremental sales should be one of the goals of any loyalty program, it is wrong to thing that any loyalty program will attract customers. Too many retailers concentrate more on the infrastructure, administration and design pf their program rather than analyzing the motivation of customer behavior. Understand the motivations of your customers before introducing your program. Find out what really makes them tick.

4. Technology is the Key to Any Loyalty Promotion:
Never go by the misconception that technology is the key factor behind any improvement of a loyalty program, it is merely a means to an end. It is not technology by itself, but rather the capability of the retailer to use. It is important to think whether you are building up adequate knowledge from your data to create and deliver benefits from technology, which is not feasible by your competitors.   I have seen high tech RFID and UPC-coded programs fail in big ways, and simple punch card programs succeed to tremendous proportions, so don’t fall in love with technology. Loyalty cards have the data but they cannot categorize customers based on frequency. So it is the analysis of the attitude of the customers that will make you deeply understand the motivation of the customers.

5. Store Managers Will Do What is Best For Their Store:
I have seen dozens of proven loyalty programs sabotaged by store managers because they fear that short-term profitability will suffer at the expense of the premium or reward for the loyalty program.  Managers that are paid a percentage of the profits often look at customer frequency programs as a drain on their quarterly or monthly P&L statements. This needs to be discussed, as often the short –term needs of store managers and the long-term profitability of the store itself can be at odds.

The success of a retail loyalty program depends on many factors-both internal and external.  Changing the way you look at these programs can help you to succeed – and yield tremendous long-term success for your store, while obtaining important customer demographics.

Happy Promoting.

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Robert Piller is a Principal at DownloadIncentives.com and brings over 20 years of experience creating and implementing incentive programs.  He has worked with dozens of Fortune 500 companies, as well as small independent companies and organizations of all sizes.  Robert Piller brings experience and expertise to such incentive programs as frequency marketing, employee incentives, safety programs, gift with purchase, sales incentives, recruitment programs, display incentives, on –pack and in-pack programs and more.  He is a frequent speaker on the topic of incentives programs and a prolific writer.    Visit DownloadIncentives.com to view the latest in online and branded incentive merchandising awards and incentives.

New Study Describes Want Customers Really Want From a Loyalty Program

Customers need more benefits and services in their loyalty programAccording to a study in Colloquy, U.S. consumer participation in loyalty and rewards programs rose across every demographic segment in 2009, and grew 19% overall since 2007.


Most customers join these programs with the hope of benefitting more from their consumer experience.  However, some studies show that many consumers are dissatisfied.


MarketingProfs.com references a study that explains:

  • 70% want more discounts and savings.
  • 58% want better personal benefits and services.
  • 52% want more compelling personal offers as a reward for steering their business to loyalty-program operators.

The article continues: “Most consumers surveyed (54%) say the barrage of irrelevant messages, low-value rewards, and impersonal engagement don’t particularly engender loyalty.”


Implementing a loyalty program as a quick fix solves nothing. Like any other tactic, loyalty should be integrated into your marketing strategy, and help you meet your marketing goals.


There is no point in consumers having several different airline  and hotel loyalty cards.  The goal of any loyalty program is to increase sales to an existing customer or to win business from a competitor. If customers are using your loyalty card only when it is convenient, you are not changing buying habits and not maximizing the effectiveness of your program.


Customers need to see benefits that are above and beyond your competition, not another “me too” program. When customers tear up your competitors’ cards and use only your loyalty card, then you know you are offering a program that is effective.


Until then, keep improving your service, benefits and rewards.

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Robert Piller is a Principal at DownloadIncentives.com and brings over 20 years of experience creating and implementing incentive programsHe has worked with dozens of Fortune 500 companies, as well as small independent companies and organizations of all sizes. Robert Piller brings experience and expertise to such incentive programs as frequency marketing, employee incentives, safety programs, gift with purchase, sales incentives, recruitment programs, display incentives, on –pack and in-pack programs and more. He is a frequent speaker on the topic of incentives programs and a prolific writer.

Visit DownloadIncentives.com to view the latest in online and branded incentive merchandising awards and incentives.

New Gift Card Rules Go Into Effect

Outlined in legislation passed by Congress last year, new consumer-friendly gift card regulations took effect on Sunday. The rules, passed as part of the Credit Card Accountability Responsibility and Disclosure Act of 2009, are designed to limit burdensome fees and unfair practices by card issuers.

For example, under the new regulations, an inactivity fee cannot be charged until a gift card has been unused for a full year. Also, cards cannot expire for at least five years and issuers can only charge one fee to a cardholder in a single month, instead of multiple penalties. The legislation has also attempted to limit hidden restrictions, meaning cards must now be printed with rules for fees and expiration dates, along with a toll-free telephone number or website where a consumer can find more information.

There are exemptions to the regulations, however. The new rules do not apply to reloadable cards, such as prepaid phone cards or rechargeable debit cards, or rebate and loyalty-reward cards. In addition, gift cards produced before April 1, 2010 are exempt from new disclosure requirements until January 31, 2011. During the 2009 holiday shopping season, consumers spent $26 billion on gift cards, according to the National Retail Federation. Gift card sales annually reach about $100 billion, but research shows $5 billion of that money is never used.

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Robert Piller is a Principal at DownloadIncentives.com and brings over 20 years of experience creating and implementing incentive programs.  He has worked with dozens of Fortune 500 companies, as well as small independent companies and organizations of all sizes.  Robert Piller brings experience and expertise to such incentive programs as frequency marketing, employee incentives, safety programs, gift with purchase, sales incentives, recruitment programs, display incentives, on –pack and in-pack programs and more.  He is a frequent speaker on the topic of incentives programs and a prolific writer.

Visit DownloadIncentives.com to view the latest in online and branded incentive merchandising awards and incentives.

Mobile Phones Are Essential for Reaching College Market

cell phone and PDA promotions by DownloadIncentives.comPlan to go mall shopping without using your mobile phone  as your personal assistant?   Well, you might be in the minority soon, according to several studies.

According to a recent study by the Princeton Survey Research Associates for the Pew Research Center’s Internet & American Life Project, a staggering 95% of 18- to 29-year-olds who own cell phones send or receive text messages.  The survey also points out that 52% send emails and 20% said they have purchased items through their phones.

And, to nobody’s surprise, the survey also found that adults aged 30 to 49 are among the fastest-growing group using mobile-data applications.   In fact, 60% of adults said they use their phones to access the Internet, a 12% increase from a 2009 survey.  About 11% said they had used their phone to make a purchase. Some 10% use their phones to access their Twitter or Facebook accounts.

In a recent Deloitte survey, 33% of respondents said they would use their phones or social media to help them make decisions about back-to-school purchases, up from only 6% from a year ago.  Nearly 65% this year said they research promotions on their phones while another 42% said they would browse for products.

“Mobile devices have become a key part of the planning process of the shopping trip,” said Alison Paul, Deloitte’s retail sector leader.

If you are not utilizing mobile phone marketing, you will begin to fall behind your competition, says Robert Piller, President of DownloadIncentives.com, a leading provider of digital promotions , such as music, ringtone and PDA skin promotions for consumers.   He continues that “as consumers become more open to new avenues of communications, PDA’s and mobile phones are becoming a popular  and convenient way to reach on-the-go consumer.

Opt-in mobile coupons and text messages about promotions and specials are one of the fastest growing advertising and marketing channels.  According to a recent article in MarketWatch, large retailers, such as J.C. Penney, is putting interactive ads on iPhone apps, where consumers can view various clothing outfit options before buying.  It also mentions that Target is sending scannable coupons and Kohl’s, Best Buy, Kmart and others are sending text messages and text alerts for special sales and deals.

If you are a retailer, how do you plan to use the mobile phone to increase your marketing efforts?

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Robert Piller is a Principal at DownloadIncentives.com and brings over 20 years of experience creating and implementing incentive programs.  He has worked with dozens of Fortune 500 companies, as well as small independent companies and organizations of all sizes.  Robert Piller brings experience and expertise to such incentive programs as frequency marketing, employee incentives, safety programs, gift with purchase, sales incentives, recruitment programs, display incentives, on –pack and in-pack programs and more.  He is a frequent speaker on the topic of incentives programs and a prolific writer.   Visit DownloadIncentives.com to view the latest in online and branded incentive merchandising awards and incentives.

Frequency Marketing vs. Loyalty Marketing

What is difference between loyalty program and frequency programIs there a difference between the term “Frequency Marketing” and “Loyalty Marketing”?

Although the two terms are often used interchangeably, there can be more than a semantic difference between the two.

According to Tom Friedman, President of Retail Systems Alert Group, a retail consultancy in Newton Upper Falls, Massachusetts, a Frequency Marketing program  offers an “equal benefit to anyone who shops at the store without taking the customer’s value to the store into account. In the absence of other features that enhance the customer experience and drive loyalty, such programs can increase the fickleness of shoppers. Supermarket frequent-shopper cards are a prime example. Customers now carry a multitude of grocery-store cards and shop wherever it’s convenient, without necessarily showing particular loyalty to any one store. “

He states that a Customer Loyalty Program “may include a frequency component, but they also involve providing excellent service and a memorable, highly personalized experience.  The reward offered should be an expression of the value of that customer’s loyalty to your business.”

He cites the granddaddy of loyalty programs, luxury retailer Neiman Marcus’s InCircle program, which confers lavish benefits, such as glitzy cocktail parties and private designer fashion shows, on customers who spend tens of thousands of dollars per year—and ignores everybody else. “InCircle still stands above the others because it rewards the best customers with a very high level of service,” he says.

Are you including customer service and other perceived value into your loyalty program?  Think about ways to add excitement and make it an event and you can clearly differentiate your program from those of your competition – and truly reap the benefits.

Frequency programs are an excellent way of changing buying habits and wooing customers.  Loyalty marketing can help take your program to the next level, thereby eliminating much of your competition.

Analyze your existing Frequency Program and see if you can find the missing ingredients that can turn it into a Loyalty Marketing Program.

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Robert Piller is a Principal at DownloadIncentives.com and brings over 20 years of experience creating and implementing incentive programs.  He has worked with dozens of Fortune 500 companies, as well as small independent companies and organizations of all sizes.  Robert Piller brings experience and expertise to such incentive programs as frequency marketing, employee incentives, safety programs, gift with purchase, sales incentives, recruitment programs, display incentives, on –pack and in-pack programs and more.  He is a frequent speaker on the topic of incentives programs and a prolific writer.

Visit DownloadIncentives.com to view the latest in online and branded incentive merchandising awards and incentives.

7 Tips for Developing an Online Loyalty Program

Proven Ways to Set up Customer Loyalty promotionsOnline loyalty programs are offered by companies to reward consumers who visit their websites more frequently. Like many other online developments,  many of these online loyalty programs were ones that crashed suddenly. But it is not so much because of a mistake in the loyalty model rather than because of the excessive expectations of what loyalty programs are capable of delivering. If you’re thinking of starting an online loyalty program, here are a few key suggestions to maximize your results:

  • Start online loyalty programs only when you have a solid e-commerce basics.
  • An online loyalty program is a project for a long duration. It may prove to be a disaster to stop an online loyalty program after a short time.
  • The amount of incentive you offer is critical. If it is too high your revenue can be adversely affected. If it’s too low, it will not draw members

What can be done?

1. Put E-commerce Basics First

Detailed information, suitable return policies, good consumer support and service. Until these basic practices are set up, an online loyalty program is of no value to a company, as consumers will view the loyalty points as publicity stunts.

2. Develop a Long Term Vision

Online loyalty programs should be available for a long duration (minimum of a year). Consumers participating in online loyalty programs collect points that can be cashed later and also offer their loyalty. Do not commence a loyalty program until you are ready to continue it for at least the stated time period, or risk the alienation of customers.

3. Get to Know Your Customer

If you aren’t aware the reason for which your consumers remain loyal, then you can’t design a plan to increase their loyalty. A loyalty program should concentrate on the consumers who return you the most profit, to increase their association with your company and persuade them to spend more. Gather data to learn your demographics.  The information may surprise you.

4. Give Suitable Rewards

There are many approaches of an online loyalty program:

  • Points Plans: A well known plan that gives points to consumers on the basis of the amount they buy.
  • Status Programs:  Consumers who spend an amount that he/she has previously set and buyers who buy an item repeatedly are awarded a special status and they get discounts, gifts, special offers and so on. The aim is that the consumers feel special by knowing that they are getting attention and awards that others aren’t.
  • Buyers’ Clubs: Unique mass discounts are provided when a group of consumers purchase an item together.

5. Evaluate the Benefits and Costs

A majority of online loyalty programs offered incentives that took too long to achieve, had merchandise rewards that were clearly overvalued or which were poorly designed at the onset.  Be sure to figure in breakage or slippage (non-redemption rate) and calculate your budget.  Most companies err on the side of too much caution– figuring they will get 70-80% or more participation rate.  In reality, most get redemption rates in the single digits for a long-term program.

6. Clearly State the Advantages

Make the advantages of your online loyalty program clear to your consumers. They should know that they will be awarded more if they are participate in your program for a long time.

7. Keep in Contact with Your Customers

Keep in close contact with your customers at the proper intervals, which you will learn by trial and error. Out of sight is out of mind.  Too much contact is annoying.

Following these seven ideas and examples will help you get the biggest bang for your online incentive program.  A properly designed rewards program can greatly improve customer loyalty, increase profit margin and help you stand out from your competition.

Happy promoting.

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Robert Piller is a Principal at DownloadIncentives.com and brings over 20 years of experience creating and implementing incentive programs.  He has worked with dozens of Fortune 500 companies, as well as small independent companies and organizations of all sizes.  Robert Piller brings experience and expertise to such incentive programs as frequency marketing, employee incentives, safety programs, gift with purchase, sales incentives, recruitment programs, display incentives, on –pack and in-pack programs and more.  He is a frequent speaker on the topic of incentives programs and a prolific writer.     Visit DownloadIncentives.com to view the latest in online and branded incentive merchandising awards and incentives.

7 Tips for Greater Success In Starting a Successful Loyalty Marketing Program

You have studied your services/products and how you’re promoting them. You have studied your present and potential consumers and your marketing resources. And you have realized that loyalty marketing would go a long way. Most probably you’re correct. But there are a few things that should be taken into account about it before you begin a frequency loyalty marketing promotion.

A thriving loyalty marketing plan that ensures a steady consumer base and boosts lifetime consumer value while generating a positive ROI, is a difficult program that can give best results only if it becomes an essential of the consumer experience and is supported at every touch point of consumers.

Below are seven crucial steps needed in starting a successful loyalty marketing program:

1. Value division

A basic principal that companies have to follow once they start loyalty marketing is that all consumers are not created equally. Companies have to offer benefits and so interactions according to customer value. In other words they should be aware of the return a consumer audience can generate on their investment.

2. Attitudinal division

This division based on the feelings, thoughts and social standards of consumers makes it possible for you to communicate with more appropriate messages and to design more compelling offers and rewards.

3. Two-way communications

Once you start loyalty marketing it is as essential for you to get feedback from your consumers as to provide them information, so that you can improve your program.

4. Continuing analysis

You cannot start loyalty marketing and leave suddenly. A flourishing loyalty program is continuously assessed and so you have to follow member performance on a regular basis. So it’s essential to see how your program members are performing in comparison to the others in the industry.

5. Consumer demographics

Once you start loyalty marketing and have started surveying behavioral reports of your consumers you have to update consumer reports regularly on the basis of feedbacks you have received, surveys in progress, campaign reactions and so on. An efficient loyalty program lets you do that. This information enables more appropriate messaging and better targeting in upcoming promoting campaigns.

6. Corporate Buy-in

After you start loyalty programming it is essential that all your departments are aware of, and believes in, the purpose of your program, which is to increase customer loyalty.

7. Value for the Consumer in a reasonable time

After you begin a frequency marketing program or loyalty program you should be aware that its value to you lies in the insight and data it produces. But that can happen only if consumers get drawn in. And that can happen if you offer some value in return. WIIFM (What’s In It For ME) is the major factor that attracts consumers and so you should ensure that what you are offering to consumers will attract them and will have real value to them. And the consumers should get this value in a time that is feasible enough for them to continue in the program.

By following these steps, you can best be in a position of maximizing the results of your loyalty program.  Remember it is much easier to add items and levels or tiers to your program than it is to take any away.  By doing a preliminary checklist, you will eliminate some common errors and be on your way to increased loyalty.

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Robert Piller is a Principal at DownloadIncentives.com and brings over 20 years of experience creating and implementing incentive programs.  He has worked with dozens of Fortune 500 companies, as well as small independent companies and organizations of all sizes.  Robert Piller brings experience and expertise to such incentive programs as frequency marketing, employee incentives, safety programs, gift with purchase, sales incentives, recruitment programs, display incentives, on –pack and in-pack programs and more.  He is a frequent speaker on the topic of incentives programs and a prolific writer. Visit DownloadIncentives.com to view the latest in online and branded incentive merchandising awards and incentives.

9 Tips for a More Successful Customer Loyalty Reward Program

Making a practical as well as a clear reward program for consumers may prove to be a great advantage in increasing customer loyalty. The most important thing to be successful is appropriate high value rewards along with personal commitment.


In other words it is essential for you to stay away from marketing stunts and group blasts. Time and again it has been seen that loyalty programs make the mistake of not presenting much extra value for a consumer and what’s worse is that the consumer is contacted too often with those low worth proposals.


So, what is it that consumers really want to see in a reward program? Going by a survey made by the Chief Marketing Officer Council (CMO Council):


Members would like to see improved rewards and more personalized communications:


·         70% say that they would like to see more savings and discounts from loyalty programs.


·         58% would like improved services and personal benefits.


·         52% would like more convincing personal proposals as a return for routing their company to loyalty program services.


What do you have to do for a flourishing reward program?


1.    Identify your most profitable customers and direct your capital there.


2.    Treat your best customers with preference in terms of more benefits and services.


3.    Personalize rewards whenever you can.


4.    Set your reward program as a strategy for an extended period – element of your association with your consumer.


5.    Ensure that the rewards are practical – attainable by your consumers.


6.    Rewards or recognitions must be offered often enough to make participators feel valued for the efforts they put in.


What are the mistakes that must be avoided by you?


1.    Avoid the mistake of sending loads of messages-junk as well as spam emails.


2.    Do not impose too many conditions and restrictions.


3.    Avoid implementing rewards which do not having appropriate value.


If you have at the onset enjoyed a business but got turned off with time due to low worth and bad communication, then you must know that mistakes made in implementing reward programs in reality drive consumers away and so does more harm than benefit. But if you’re able to make a reward program that offers consumers true value at the appropriate time and goes with your trade name and tactics you will have a good foundation for a firm program which will help your business and your consumers.


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Robert Piller is a Principal at DownloadIncentives.com and brings over 20 years of experience creating and implementing incentive programs.  He has worked with dozens of Fortune 500 companies, as well as small independent companies and organizations of all sizes.  Robert Piller brings experience and expertise to such incentive programs as frequency marketing, employee incentives, safety programs, gift with purchase, sales incentives, recruitment programs, display incentives, on –pack and in-pack programs and more.  He is a frequent speaker on the topic of incentives programs and a prolific writer.

Visit DownloadIncentives.com to view the latest in online and branded incentive merchandising awards and incentives.

Reaching Out to Social Media to Attract More Female Shoppers

DownloadIncentives.com offers programs to help attract more female buyersHave you ever considered offering an incentive for blog postings or tweets?

According to an article in the WausauDailyHerald.com, the key to reaching the female market is through online social media.  It reports that 77% of women are more likely to seek a product in a store after they’ve read a review of that product on a community forum or message board.  67% of them are more likely to actually purchase that product after reading about it online.

Companies of all sizes need to find ways to encourage and to inspire others to talk about you, your products or your company.

We have been involved with many businesses that are offering contests to the first 250 people that sign up as Facebook friends or for each Tweet that mentions their product by name.

How are you reaching out to the bloggers of the world?  Perhaps a gift of free music downloads or free photo books will entice a blogger to write about you product.  Same holds true for reaching the media.  Why not send one of these branded gifts when sending out your next press release.  If you send your releases out digitally, you can attach a unique Product ID number to each email instead of a tangible card.  Either way, you will be differentiating your company from the pack.

Seek innovative and cost-effective ways to get your brand mentioned in the social communities.  It can be an effective way of reaching your desired audience without the high cost of advertising.

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Robert Piller is a Principal at DownloadIncentives.com and brings over 20 years of experience creating and implementing incentive programs.  He has worked with dozens of Fortune 500 companies, as well as small independent companies and organizations of all sizes.  Robert Piller brings experience and expertise to such incentive programs as frequency marketing, employee incentives, safety programs, gift with purchase, sales incentives, recruitment programs, display incentives, on–pack and in-pack programs and more.  He is a frequent speaker on the topic of incentives programs and a prolific writer.

Visit DownloadIncentives.com to view the latest in online and branded incentive merchandising awards and incentives.